"Hey, you know why we don't call telephones technology anymore? Because they work!"
[insert laughs here]
'Ok, maybe it wasn't so funny, but it is true. Once upon a time, telephones (you know the kind that sits on your desk and is plugged into a wall) were probably considered whiz-bang technology. Today we don't think of them as such. They're just there and they just work. That should be the goal of the technologists- to make their services and products no longer technology.