
I knew Napoleon Dynamite was a polarizing movie, but I didn't realize it would be costing people a million dollars. Netflix has offered $1 million to the first person or group who can write a program that will make movie recommendations 10% better or more accurately than Netflix currently can. It turns out that several people are very, very close, but Napoleon and Pedro are throwing them a curveball.
http://www.nytimes.com/2008/11/23/magazine/23Netflix-t.html